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Customer Support Advisors THE HEART AND SOUL OF CUSTOMER PERSONAL SERVICE

Customer Personal Service (CPS) is John Deere's answer to rising owning and operating (O & O) costs. It's a comprehensive package of on-going programs and services that will help you manage costs, save money, prevent catastrophic downtime, and reduce stress.

Your dealer Customer Support Advisor (CSA) is a vital component of this proactive strategy. He or she knows the CPS approach inside and out and has the skills to analyze your business and apply each concept. The result is an equipment maintenance game plan that's custom-made to meet your needs.

John Deere's vision for the CSA is to lend a special human quality to CPS - a pulse, so to speak. Because we think the only way a CPS-based plan can be effectively implemented is through face-to-face interaction between you and your CSA.

The CSA initiative sprang from the realization that the construction and forestry industries have undergone significant changes over the last few years. All over North America equipment managers are increasingly challenged by the sophisticated technology in today's equipment. They say the corresponding shortage of qualified technicians and costs of managing in-house repair facilities have made managing equipment a whole new ballgame. The result is a lot of unnecessary stress.

With CPS, your CSA becomes a trusted consultant - someone who has the tools to help rein-in spiraling costs and preempt catastrophic downtime. A CSA's mission is to take the burden of machine maintenance off your shoulders and give you more time to concentrate on increasing profits.

WELL-GROUNDED IN A FIX-BEFORE-FAIL STRATEGY

CPS is a cradle-to-grave approach that encompasses the entire lifespan of a machine. It even extends to non-John Deere machines. Here are the programs and tools under the CPS umbrella that your CSA can use to lower your O & O costs and improve your profitability:

• An Extended Coverage warranty gives you a fixed cost for machine repairs and lets you custom-fit coverage.
• Planned Maintenance contracts provide on-site maintenance procedures and ensure critical work gets done on schedule.
• A Fluid Analysis program gives you data on all major components in time to take action.
• RemanSelect™ components offer like-new performance and a great value. They also prevent catastrophic downtime when they're installed before the old unit fails.
• Component Life Cycle data gives you vital information on the projected life span of components.
• One-stop parts shopping for all brands of equipment. Your dealer has undercarriage, bucket teeth, cutting edges, fluids, filters, lube products, hoses, batteries, reman components, mufflers, paint, and more.
• John Deere offers the most innovative line of wear parts in the industry. Fanggs ® teeth, Stinger ® scarifier blades, Jagz ™ interlocking edges, and Swampers ® Poly-Teeth are available for almost any size or make machine. Each product delivers higher productivity and better wear.

EXTENSIVE/INTENSIVE TRAINING

CSAs go through weeks of intensive training. New trainees also get months of hands-on experience at their dealership before they go on active duty. Every CSA is then re-certified on a yearly basis.

WORK SMARTER, NOT HARDER

There's enough stress in the construction and forestry business without worrying about unpredictable repair expenses. That's why you owe it to yourself - and your bottom line - to talk to a John Deere certified CSA. He'll help you put together a CPS-based plan that will help improve the performance of your business. Call your dealer today to schedule an appointment.


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